6 Steps to Carry Out Website Auditing Effortlessly


 

Website auditing is a crucial task that must be treated with utmost priority. Before launching a website, you might have double-checked every aspect of it and then forget about it. After a few days, you find that the performance of your website is getting poor gradually. This is because there are numerous new sites coming up each day and taking up your position. In such a situation, you need to carry out extensive website auditing in order to detect the problems faced by your website and solve them.

In this blog, the experts of website auditing services have laid down 6 simple steps to carry out website auditing effortlessly. Following these steps can automatically enhance the accessibility of your website resulting in saving yourself from running to a website accessibility service provider.

Step 1: Choose a website auditing tool

The first step towards website auditing is to choose the best website auditing tool. These tools help you to effortlessly go through all the aspects of a website automatically. It saves you from the pain of going through each word on the website. There are several types of website auditing tools that offer a holistic overview of your website.

Some of the popular website authoring tools are:

● Ahrefs

● SEM Rush

● Screaming Frog

Step 2: Running your website URL through the auditing tool

Once you are done with selecting the best online auditing tool for your website, it is time for you to get started with your work. Now you are supposed to run your website URL through the tool. The next thing to do is to wait for the auditing tool to do its job. It will thoroughly be going to look through every aspect of the website such as the technical issues, designing issues, SEO errors, and the problem with website content. The tool will take time depending on the size of your website.

Step 3: Technical errors

The technical errors might at times appear to be SEO errors however, there is a fine line of difference between technical errors and SEO errors. The technical error covers up a wider area as compared to SEO errors. The technical errors may look something like this:

● Crawl errors: When site engine bots are unable to crawl and index the website. It prevents you from driving traffic to the website.

● HTTPS status: It will show whether your website’s SSL certificate is updated or not. If it is, it will show ‘HTTPS:// else it will show ‘HTTP: //’. An updated SSL certificate is essential as it is a security concern for both you and the visitors of your website.

● XML sitemap status: XML sitemap status is essential for website crawlers. It shows if your website is properly formatted or not.

● Website and page load time: Visitors will obviously never visit websites that take ages to load. With website auditing, you can detect the issues that take a longer time for the website to load and resolve it.

● Broken images: Broken images tend to deliver half of your message to the audience. Hence, it is useless. Therefore, website auditing enables you to discover the broken images in your website and fix them.

● Broken links: Broken links interrupt the experience of the visitor. No visitor would like to open a website to know that the webpage is not available. Website auditing detects the broken links and fixes them.

● Robots.txt files: Website auditing will let you know if your web pages are properly indexed or not. 

Step 4: SEO errors

As spoken earlier, technical audit and SEO audit somehow appears similar. Thus, a part of SEO errors is detected in the technical audit itself. However, there are few SEO-related errors that need to be checked in this stage. An SEO audit will pull out issues like:

● Title tags, meta descriptions that may have been copied, short, long, etc.

● Missing Google analytics code

● The absence of H2, H3, headings, and so on.

● Missing or duplicated image alt text or title.

● Non-optimized internal links and anchor links.

● Keyword cannibalism

Step 5: User interface and website design website

Apart from the technical and SEO errors, another vital point to keep in mind is the user interface and the design of your website. The design must be user-friendly so that the visitors are allowed to freely navigate around the webpages easily. The website auditing tool will analyze the methods of user interactions in the website such as live chat. It will also make reports based on the time spent by the user on the website and so on.

Step 6: Website content auditing

The content becomes great not just by obeying the SEO guidelines but also by its efficiency in delivering the message to the readers. Content has the ability to turn a mere visitor into a client. Website auditing will show the contents that are ranking and also the ones that aren’t. You need to make changes accordingly.

 

 

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