5 Tips to Carry out Image Optimization to Improve Website Accessibility


 

Images are really important for your webpage content as it gives context to your content and makes the content more relevant. The correct image helps your viewer to understand the content better and engage with it.

Image SEO is the method by which you can improve the overall performance of the website in two ways:

● Ranks higher on the google web search

● Improves overall visibility and performance of the website.

Image SEO is often referred to as image optimization.  you need to carry out a number of tasks, in order to achieve the image SEO goals. Achieving your image SEO goals will help google develops a better understanding of your site’s images, correctly named files, adding and optimizing alt texts, reducing file size, etc. Performing these tasks is mandatory as google would not understand the image otherwise. Poorly optimized images can result in slow web pages.

What is Alt text?

Alt texts can be defined as the descriptive content that is mainly used in describing the pictorial content in a website. The main objective of alt text is to give opportunities to visually challenged people to understand the context and relevance of the image. The alt texts make the images accessible to visually disabled individuals through screen readers.

The expert Alt texts writing service providers say that it enhances the accessibility of the websites by reaching up to the visually impaired, enhancing the SEO performance along with it. It also adds to the relevancy of the content by making it easy to understand for Google as well, giving your website a higher rank.

In this blog, we will closely investigate the smarter ways to optimizing images: 

1. Optimizing Alt text

According to the experts of alt text writing services, optimizing alt text is not much difficult when you follow the three golden rules of alt text optimization. Your alt texts need not be in any poetic language. It should be as simple and straightforward as the rest of the content. Remember that your alt texts will be read by the screen readers for the visually challenged. While writing the descriptive texts make sure that they are easily understood by the viewers.

The following are the three golden rules of alt text optimization:

● Be descriptive as well as specific

● Make sure it is relevant

● Ensure that it is unique

2. Naming images correctly

One of the simplest practices of image optimization is to name your images properly. While exporting the images from the camera or smartphone, they are given generic names such as “IMG00035.jpg”. You simply need to rename these names with a small description of your image that makes it relevant. Separate the words of the file name using dashes and not underscores.

For instance, you must name your image files by ‘two-flying-birds.jpg” instead of “IMG00035.jpg”. 

3. Reduce image size

Another smarter way of image optimization is to resizing the image sizes and reducing them. Large images take a longer time to load. Obviously, viewers won’t enjoy visiting a site that would take ages to load. Therefore resizing your images will help your site load faster and bring in traffic.

You may utilize the following online tools to resize your image file

● Gutezli

● MozJpeg

● pngquant

4. Create an image sitemap

You must create a dedicated image sitemap with the URLs of them in case you would like google to discover all the images on your website. Creating an image sitemap will automatically increase the possibility of your image showing up in the google search. You may also reference images on your existing sitemap. However, creating a dedicated sitemap can fetch you better results any day than anything else.

5. Host images on CDN

CDN stands for Content Delivery Network. Usually, the entirety of a website is hosted on a single server. A CDN will help in caching the website images across various other servers in different locations of the world. It simply facilitates the users to access it from any server across any part of the world.  

Being that said, we have reached the end of this blog. It is not clear to all that image optimization plays a major role when it comes to the performance of your website. The above-mentioned tips will help you in optimizing your images easily with little or no effort. Hence, it will also enhance the overall performance of the website by driving in heavy traffic.

 

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